Lookout newspaper is CFB Esquimalt’s award-winning, community newspaper with a weekly distribution of 3,800 printed copies and a marketed digital version online.

We serve the 6,000 Canadian Forces regular and reserve personnel serving with Canada’s Navy on the West Coast. This community extends to include veterans and the families of serving members, not to mention the more than 2,000 civilian employees who work in support roles on the base.

In total, Lookout reaches more than 10,000 members of the Defence Team.

Direct your advertising campaign to this niche publication where everyone who reads it is employed, and the average salary is well over $50,000!

To place a classified WORD AD click here>>



LOOKOUT NEWSPAPER – Remembrance Day Edition

CFB Esquimalt’s Lookout Newspaper is creating two special Remembrance Day issues that will focus on those military members who have served our country, past or present, in war, or peacekeeping missions around the world.

Join us in honouring those individuals who put their life on the line for Canada.

Email Melissa Atkinson, Newspaper Manager, for more information.




Frequency: Weekly
Circulation: 3,800
Distribution: every Monday, Tuesday if Monday is a holiday
Format: Tabloid
Deadline for ads booking/art: Wednesday prior to press time on Friday
Average number of pages: 20
Frequency discount: yes
Front page lug ads: yes, subject to availability

Email Melissa Atkinson, Newspaper Manager, for more information.




Activity Guide - Summer 2017
Frequency: Three times a year
Circulation: 4,000 per issue
Distribution: April, August and December
Format: Glossy cover, matt inside, saddle stitched
Average number of pages: 64
Deadline for ads booking/art: Two weeks before the product goes to press
Ad space available: Colour and Black and White

Email Melissa Atkinson, Newspaper Manager, for more information.





National Advertising Media Kit

Purpose: Reach the million strong DND community across Canada
Distribution: up to 16 bases newspaper – total 82,000 distribution per issue
Frequency: varies on newspaper
Promotion: See rate sheet for details
Booking and art deadline: two weeks before publication goes to press
Contract: A signed contract is required upon booking