Cookies for a cause

Petty Officer Second Class Matthew Goodwin displays two Double Dark Chocolate Cookies. The cookies are produced by Whey2Good Cookies, a company started by PO2 Goodwin  and his classmates as part of a school project for Royal Roads University’s School of Business. Photo by Peter Mallett, Lookout

Petty Officer Second Class Matthew Goodwin displays two Double Dark Chocolate Cookies. The cookies are produced by Whey2Good Cookies, a company started by PO2 Goodwin
and his classmates as part of a school project for Royal Roads University’s School of Business. Photo by Peter Mallett, Lookout

Peter Mallett, Staff Writer ~

A Royal Canadian Navy sailor and his classmates at Royal Roads University say they’ve found a fundraising recipe “whey” too good to resist.

As part of his studies for a Bachelor of Arts in Commerce, Chief Petty Officer Matthew Goodwin, a Regional Unit Chief for Joint Personnel Support Unit (JPSU), and four fellow students recently launched their own cookie company called Whey2Good Cookies.  Their assignment is not just about building a profitable small business, but, according to CPO2 Goodwin, it’s also about providing a healthier snack alternative for people on the go, and a bit of community give back.

They will be graded on building a successful e-commerce business through product marketing, digital sales and promotion via social media. They are responsible for manufacturing, packaging and selling their product to the public, with their marks dependent on sales and marketing techniques.

Each cookie retails for $3. They are free from preservatives, have 16 grams of protein and use natural coconut palm sugar and coconut oil. They come in two varieties: a dark double chocolate cookie made of ginger, cinnamon and a hint of Cayenne pepper and Himalayan sea salt, and English vanilla toffee that has a crispy and crunchy toffee bottom and a hint of vanilla.

“They are made with organic ingredients and by tasting them you would never know what’s in them and how healthy they are,” said CPO2 Goodwin. “We wanted to offer our customers something quick and healthy to eat while on the go and at the same time provide an alternative to mass-produced, store bought energy bars.”

Profits from sales won’t be going to the shareholders or boosting their own bank accounts. Instead, after their baking and supply costs, $2 from the sale of each cookie will go to support Victoria non-profit Jeneece Place.

The 10-bedroom facility is named in honour of Canadian philanthropist Jeneece Edroff and owned by the Children’s Health Foundation. Located on the grounds of Victoria General Hospital, it offers accommodation to children and their families while receiving medical care. CPO2 Goodwin says supporting Jeneece Place was something he and other students in his group felt strongly about.

“I have a young daughter who is turning three next month and the importance of this charity really hit home for me,” said CPO2 Goodwin. “That’s because I thought: What would I do and where would my family stay if my child fell ill and required a stay at a distant hospital?”

CPO2 Goodwin is attending Royal Roads as part of the Individual Learning Plan and is in the midst of completing a condensed four-year commerce degree in two years. He is also juggling his full-time work at JPSU, family life and a small business.

The duration of their assignment is six-weeks and concludes in mid-September.

The company’s sales and website www.whey2goodcookies.com  launched Aug. 7.

According to their business plan, Whey2Good will only produce 1,500 cookies. CPO2 Goodwin says he and the other students are doing most of the baking at their homes while following B.C. Food Safe regulations. They are also planning to do a larger group baking session in the kitchen of Jeneece Place in the coming weeks.

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  1. James Goodwin says:

    This is a very worthwhile & generous venture to help needy families.I fully support these students & it’s individuals like this that make our community & country the best place to live. BRAVO ZULU, to each & everyone.

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