FAQs

What is the Defence Loyalty Program?

The Defence Loyalty Program highlights businesses who offer military discounts and deals to the Defence Team in BC. It’s a directory of Victoria-area and Vancouver Island businesses who directly support the CFB Esquimalt community.

 

What is the Defence Team?

The Defence Team encompasses currently serving military personnel (Regular and Reserve Force) and their families; the DND/NPF civilian workforce; and veterans.

 

Who manages the program?

Personnel Support Programs – Lookout Newspaper manages the program.

 

How do I take advantage of the offers?

All Defence Loyalty Program businesses who offer a discount are highlighted on this web page. Each one has a description of their product(s) or service(s) and their location(s). We update weekly, so be sure to check in to see new offers. We also promote them in the quarterly MARPAC Activity Guide, on Lookout Facebook, and in the Lookout newspaper.

 

What do I do next to get the discount?

Go to the business and ask for the Defence Loyalty Program discount. They may ask to see ID for proof you are a Defence Team member. This ID can by the Military ID – please remember this is a protected document; NPF or DND ID card, Military Family ID card, or Veteran Card.

 

What if they decline to give the discount?

Contact the Lookout Manager right away. 250-363-3372 or email melissa.atkinson@forces.gc.ca

 

I know of a business that I would like to recommend.
How do I do this?

Please email melissa.atkinson@forces.gc.ca and let us know the name of the business that you wish to recommend to us and our staff will reach out to them directly.

 

Remember to check back often and watch the Lookout Facebook page as we promote all the new businesses who join our program: https://www.facebook.com/lookoutnewspapernavynews /

 

 

FAQs for Defence Loyalty Program Businesses

 

Why join this program?

This is a great way to market your products and services to a well-paid niche market – the Defence Team of CFB Esquimalt and beyond.

 

Within Greater Victoria, there are more than 8,500 Regular Force, 4,000 Primary Reserves (active) and 4,500 DND/NPF civilian employees. This number greatly increases when families and veterans are included, totalling a potential customer base of well over 30,000.

 

It is also a way for a business to show their support of the Canadian Armed Forces community, who work mostly behind the scenes protecting Canada and Canadian interests globally. In times of need, it is the military who are called upon by the government to help in domestic emergencies; serve as Canada’s ambassador with allied nations overseas; work to sustain peace world-wide, and uphold UN Security Council sanctions. These missions are but a few of the work done by the men and women of the Canadian Armed Forces, with their family supporting them behind them scene. 

 

How do I join this program?

Joining is easy. Contact the Lookout advertising representative Joshua Buck -sales@forcesadvertising.com, or the Lookout Manager Melissa Atkinson – Melissa.atkinson@forces.gc.ca. For only $500 you will be added to the program.

 

In return, you receive $500 in advertising – in Lookout newspaper and/or website – and gain the benefit of additional marketing on this web page, in the quarterly MARPAC Activity Guide, on Lookout Facebook, and in the Lookout newspaper.

 

It won’t be long before word of mouth spreads through the Defence Community about your awesome offers! Don’t delay, join today. Defence Loyalty Program – deals and discounts for the local military community!

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