Local minor hockey honours Navy with rebrand

Local minor hockey  honours Navy with rebrand

Peter Mallett, Staff Writer ~

Victoria Minor Hockey Association (VMHA) has undergone a naval-themed rebranding and will now be known as the Victoria Admirals.

The name switch from the Victoria Ice Hawks to Admirals was announced April 30 and came after club officials approved the amalgamation of Victoria and Saanich Minor Hockey Associations for the upcoming 2019-2020 season. The realignment grows the size of the club to approximately 900 players on 55 house league teams and elite level representative teams.

“CFB Esquimalt has been a part of the community for over 150 years and we’re so pleased that the Victoria Admirals have chosen to recognize that naval connection,” said Captain (Navy) Jason Boyd, Base Commander for CFB Esquimalt.

VMHA’s new logos and uniform were designed by local artist and illustrator Jeremie White. White previously designed uniforms for the Vancouver Canucks during the 1990s and has children who play hockey for VMHA teams. The logo features a large red letter ‘V’ backed by an anchor and a horizontal fronting crest featuring the nickname “Admirals.”

An alternate logo designed by White features a Canadian warship and its main gun on a black, red and grey background accented by waves and a white maple leaf. The new jerseys won’t be revealed until a ceremony later this year.

Nicki Reich, VMHA Vice President and Communications Director, led the VMHA re-branding process and says the name change reflects the importance of the Pacific naval fleet in the community.

“It has been a pleasure to work with the team at the base to create a brand that acknowledges our naval heritage in Victoria,” said Reich.

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